Ebook Download Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing), by Douglas Lambert, James R Stock, Lisa M. Ellram
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Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing), by Douglas Lambert, James R Stock, Lisa M. Ellram
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In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
- Sales Rank: #1383062 in Books
- Published on: 1997-11-01
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 1.16" w x 8.40" l,
- Binding: Hardcover
- 640 pages
Most helpful customer reviews
35 of 36 people found the following review helpful.
Good book for beginners in the logistics area
By A Customer
A useful resource for someone entering the logistics area or trying to understand what logistics means... Lots of examples - better explain the wider scope of logistics - rather than just transportation for which logistics is often mistaken. Probably the only "Fundamentals" book on Logistics. Reasonable price too..
42 of 46 people found the following review helpful.
A complete book for anyone interested in logistics
By A Customer
It is a complete book that mentions about all the disciplines related with logistics (IT, MRP,Traffic, Warehouse Management, Purchasing etc.). Moreover, it gives sofisticated and applicable (not purely theoritical) mathematical formulas for optimum stock levels. The problems of real life have been examined well and suggestions for sollutions are provided as well. Any logistics manager can benefit from this book by learning different applications at different companies and sectors and obtaining progress ideas for her/his company too. A book that provides broader horizons and acknowledges about the applied and empirical methods in logistics
5 of 5 people found the following review helpful.
Essential concept content
By Rafael Caraballo
I have found this book extremely useful and can reccommend it with the confidence that it will help every person involved in Logistics in either: 1) Revise personal experience in the light of customer service and marketing research. 2) For beginners in the field, to develop a sound conceptual basis in Logistics & Suply Chain Management. I used as reference for my own work and I can assure that following this approach will ensure that different persons with different background & experience can understand the key issues.
I have not rated this book with 5 stars since while it infuses concept, it will not provide system design tools. Perhaps this is better, since it will allow for creativity instead of clonation, the first being what I feel is the best engineering practice everywhere. If you want to contact me about this book, you are welcome.
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