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66 PERCENT OF SMALL BUSINESSES FAIL--AND IT'S NOT FOR THE REASONS YOU THINK.
WHY DO THEY FAIL?
That is what SUCCESS Publisher Darren Hardy set out on a mission to discover.
What he found was startling. All the previously reported reasons and assumptions for the failure rate (capital, location, credit, inventory management, and competition) were wrong.
Failure was not due to outside factors--they were internal. They weren't economic--they were emotional. The unexpected and terrifying emotional roller coaster an entrepreneur experiences is the greatest factor in why most quit and ultimately fail.
BUT IT DOESN'T HAVE TO BE THAT WAY.
The Entrepreneur Roller Coaster: Why Now Is The Time To #JoinTheRide, will prepare you for the wild ride of entrepreneurship. It will warn you (of forthcoming fears, doubts, and the self-defeating conditioning of your upbringing and past), inoculate you (from the naysayers, dream-stealers, and pains of rejection and failure), and guide you (as you build those under-developed skills of independence, self-motivation, and self-accountability) safely past the landmines that blow up and cause the failure of 66 percent of all new businesses.
You will learn the best strategies Darren has ever collected from the most successful people on the planet, covering the four essential skills necessary for entrepreneurial success: Sales, Recruiting, Leadership, and Productivity.
This book is for you if:
You've dreamed of having your own business but have a fear of the unknown.
You've stayed on the sidelines of entrepreneurship, not knowing what to expect or what to do.
You're already on board as an entrepreneur, but you want to ensure you re a success and not a statistic.
BUY THIS BOOK... AND ENJOY THE MOST THRILLING RIDE OF YOUR LIFE!
- Sales Rank: #25569 in Books
- Published on: 2015-03-03
- Original language: English
- Number of items: 1
- Dimensions: 9.09" h x .98" w x 6.91" l, 1.20 pounds
- Binding: Hardcover
- 272 pages
Review
''The Entrepreneur Roller Coaster can help anyone who has always wanted to be an entrepreneur but never knew where to begin or what to expect.''
--Tony Hsieh, New York Times best-selling author of Delivering Happiness and CEO of Zappos.com, Inc.
''This is it! It has taken me more than twenty years to learn what Darren has condensed into some two hundred pages. Read, study, and devour this book. It will cut down your learning curve, accelerate your success, and change the prosperity of your future.''
--Daymond John, star of ABC's Shark Tank and founder/CEO of FUBU
''Darren Hardy is a man on a mission. He's seen a way for you to move forward, and he's generous enough to share it. Listen up!''
--Seth Godin, author of The Icarus Deception
''Darren Hardy is the real deal! The Entrepreneur Roller Coaster is chock full of smart nuggets you will put to use right away!''
--Barbara Corcoran, Founder, The Corcoran Group & Star of ABC hit show, Shark Tank
''Darren Hardy does it AGAIN! The Entrepreneur Roller Coaster is going to be the must-read book of the year for anyone who runs their own business or wants to. I really wish I had this book twenty years ago when I started my entrepreneurial journey; it would have saved me a ton of pain and shortened my learning curve. Now is your time to join the ride!''
--David Bach, nine-time New York Times best-selling author of Start Late Finish Rich and The Automatic Millionaire
''Darren Hardy has studied the greats of our time. He's interviewed them, learned from them, and distilled it all into one book. Honestly, how else can you get access to the wisdom of some of the greatest business minds in history?''
--Dave Liniger, founder and chairman of RE/MAX LLC
''There has never been a better time than NOW to become a bold entrepreneur. Darren Hardy hits all the essentials to be a successful entrepreneur that nobody teaches in school--courage, passion, purpose, persistence, bold thinking, and so much more. This book is a must-read before joining the ride of entrepreneurship.''
--Peter H. Diamandis, CEO of XPRIZE, chairman of Singularity University, and author of the New York Times best-seller Abundance: The Future is Better Than You Think
''Rar! My heart rate is racing as I tear through this riveting book. Darren captures and spreads the entrepreneurial spirit better than anyone I know. I've been a successful entrepreneur for 25 years but The Entrepreneur Roller Coaster just got me more excited and enlightened than I've been in a long time. You must read and USE this immediately!''
-- --Derek Sivers, founder of CD Baby and author of Anything You Want
About the Author
Darren is just like you. He started out afraid, nervous, and without a clue on what to do or what to expect as an entrepreneur. He had no experience, training, or guidance. He did it mostly wrong, which is how he figured out how to do it right. His life has been a living laboratory of trial, error, failure, and success. Darren wrote this book to help save you lots of unnecessary pain and to significantly accelerate your success--by helping you do it right the first time!
Through his first ''real'' business, Darren was earning a six-figure annual income at age nineteen. Five years later, he was a self-made millionaire, and by twenty-seven, he had a business generating over $50 million in revenue.
For the past two decades, Darren has been a business leader in the success and human achievement industry. Today he is the visionary force behind SUCCESS magazine as its Publisher, giving him unique and unprecedented access to interview, study, and draw out the insights of the most successful achievers on the planet, including people like Richard Branson, Martha Stewart, Steve Jobs, Warren Buffett, Donald Trump, Anne Sweeney, Howard Schultz, Jeff Bezos, and many, many more. This has allowed him to uncover their unique secrets to success, which he now shares to empower entrepreneurs around the world.
Darren also mentors many of today's high-performing CEOs, advises large corporations, and sits on the board of several companies and nonprofit organizations. He is a New York Times best-selling author, media contributor, and highly sought-after keynote speaker.
Darren's mission for this book and supporting resources is to ''onboard'' and empower 10 million new entrepreneurs globally.
Most helpful customer reviews
22 of 24 people found the following review helpful.
Essential Reading for Entrepreneurs ...at All Stages!
By Mari Smith
There's nobody quite like Darren Hardy -- he's been one of my favorite business mentors for many years now, and is certainly one of the most productive people I know. His latest book, The Entrepreneur Roller Coaster, is jam-packed with valuable step-by-step processes for people wanting to start a successful business. Even if you are a seasoned entrepreneur, you'll find a plethora of practical tips, strategies, systems and specific action steps to take your business to a whole new level.
One chapter I keep coming back to is #6: Picking Up Speed all about how to become insanely productive without losing your mind! Knowing my four "Success Vitals" - functions, priorities, metrics and improvements - have hugely impacted my day-to-day activity and peace of mind, because I know at any given moment where my business is at and where I'm heading.
Two thumbs way up, Darren! I'm honored to help with your mission to onboard 10 million new entrepreneurs in the next three years - that SUCCEED!!!! :)
15 of 16 people found the following review helpful.
Mostly hit the mark
By Autamme_dot_com
Another day, another business book that has a different statistic to show why a company may fail. This time, it is 66% of small businesses and the reason for their demise is mostly due to their own inaction.
Entrepreneur Darren Hardy has written a mixture of business autobiography and self-help inspirational guide, looking at the highs and lows of entrepreneurship. Running your own business does test your emotions to the max. Many compare it to parenting. There will be a lot of highs and pride-filled moments but also some very frustrating, soul crushing lows. We are all different.
For this reviewer, the information provided was interesting and helpful - it is just the style and the way the book is put together was grating. It needs a sequential read and a bit of patience to get the most out of it, pulling some of the key points into the limelight with a pair of pliers. It is worth the rolled coaster relationship you might form with it though!
The author brings some very incisive, often-overlooked points to the party that can be equally applicable to regular corporations. How many leaders and managers forget they are still sales people at heart, as the author notes: “Even if you have a sales force selling your product for you, you’re still going to be selling “big ideas” to partners and “the vision” to your employees. You’re going to be selling to new recruits persuading them to join you, banks to back you, vendors to trust you, and the manufacturers that make your product to speed up production and keep up the great work. You’re going to be convincing people to do their best. You’ll be asking people to lower their prices. You’re going to push, pull, persuade, negotiate, wheel, and deal. You’re going to sell. All day. Every day. That’s business.”
Entrepreneurs are chided for hiding away from sales opportunities, noting that many tend to wrongly spend their time focussing on to-do lists, email checking, social media monitoring, endless meetings or paperwork. These can be necessary evils, but selling needs to be king.
Maybe you don’t like the word “SELL” for whatever reason. Why not use the author’s suggestion of replacing this with “HELP” - so look how you can help others, look how your product or service can address someone’s deepest need or fear, consider what problem does it solve and articulate how it can make a positive difference?
“Stop selling. Help instead,” as the author forcefully points out, adding “… if what you have doesn’t help? Then you’ve either got the wrong prospect or the wrong product.”
So style and packaging notwithstanding – and this can be a highly personal thing – the book does deliver a lot of interesting, thought provoking ideas and concepts that may help you sustain and possibly transform your entrepreneurial activities. It appears to be one of the more credible books of its kind.
17 of 19 people found the following review helpful.
BUCKLE UP...for an amazing adventure
By Kary Oberbrunner
Darren's new book is a work of art. It's packaged with intention, written with creativity, and presented with passion. I've listened to it 2 times, read it once, and attended the live event in Dallas, TX. Sure some of the content is basic for seasoned entrepreneurs, but how often we forget the basics and repeat "basic" mistakes. This is now a book I suggest to many of my clients just starting out so they know what's coming around the next turn. It's one of my top 3 reads in the last 24 months.
I found myself laughing out loud regarding the story about Space Mountain, cheering when Darren overcame the resistance with the water filters, and resonating when reading about the crabs. This book will fire you up with inspiration and then send you out with practical application to go make your entrepreneurial mandate a reality! Thanks Darren, Meredith, and the SUCCESS team.
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