Selasa, 12 Maret 2013

[Q911.Ebook] PDF Ebook Embodiment: An Approach to Sexuality and Christian Theology, by James B. Nelson

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Embodiment: An Approach to Sexuality and Christian Theology, by James B. Nelson

Ideas about sexuality are approached from a theological standpoint in Embodiment.

  • Sales Rank: #4495117 in Books
  • Published on: 1978-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Binding: Hardcover

About the Author
James B. Nelson is Professor Emeritus of Christian Ethics at the United Theological Seminary of the Twin Cities in New Brighton, Minnesota. He is the author of numerous books, including "Body Theology" and "The Intimate Connection: Male Sexuality, Masculine Spirituality", both published by WJK.

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9 of 9 people found the following review helpful.
Still the best book on sexuality being interrelated with spirituality.
By Michael O.
I reread parts of this book after first having read it nearly 30 years ago. I think it still sets the standard on the intimate relationship between sexuality and spirituality from Christian authors. Nelson rightly repudiates those in the Christian faith who want to claim spirit but not flesh, of which there are millions. His chapter on gayness and homosexuality remains the best in explaining the reasons the reasons for full acceptance in the Church. Though so-called conservatives will shout at the top of their lungs that there is liberal bias, it is clear to me that Nelson is simply trying to live out the Gospel as he sees it. In my view, nobody before or since has done it better in regards to the connection between sexuality and spirituality.

5 of 5 people found the following review helpful.
Challenging you to think clearly
By Gregory J. Hogan
I have read Embodiment and found it challenging. The author is well versed in the area of theology and Christian history. His purpose is to look honestly and clearly at the issue of human sexuality in the biblical context. What is refreshing, he takes psychology and sociology as tools to help him understand human sexuality. If we believe humans are the creation of the Creator, then we have to honestly look at them as they are in this creation. This book builds my faith, not tears it down; it also helps me think, not hide from things that might make me uncomfortable.

4 of 5 people found the following review helpful.
Life Changing
By Virginia
I first read this work in the late '90's, and it revolutionized my views of sexuality and Christianity. I would highly recommend it to anyone who seriously struggles as a person of faith with intimacy issues. Additionally, the author explores many aspects of sexuality as they relate to the Church, thus making it a worthwhile read for any thoughtful Christian. Although written in the late '70's, the themes of this book read as though written for today--a must for every library!

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Minggu, 10 Maret 2013

[Y531.Ebook] PDF Ebook Commercial Management: Theory and Practice, by David Lowe

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Commercial Management: Theory and Practice, by David Lowe

Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial management practice. It also identifies generic aspects of this practice and provides a theoretical foundation to these activities, by reference to existing and emergent theories and concepts, as well as to relevant management best practice.

The book is structured into four parts: Part 1 Introduction – Commercial Management in Project Environments explores the nature of commercial practice within project-oriented organisations at the buyer-seller interface. It presents a Commercial Management framework, which illustrates the multiple interactions and connections between the purchaser‘s procurement cycle and a supplier‘s bidding and implementation cycles. Additionally, it outlines the principle activities undertaken by the commercial function, identifies the skills and abilities that support these activities and reviews the theories and concepts that underpin commercial practice. Finally, it identifies areas of commonality of practice with other functions found within project-oriented organisations, plus sources of potential conflict and misunderstanding.

Part 2 – Elements of Commercial Theory and Practice covers commercial leadership; exploring strategy; risk and uncertainty management; financial decision-making; and key legal issues. Part 3 – Approaches to Commercial Practice addresses best practice management; and commercial and contracting strategies and tactics. Finally, Part 4 – Case Studies offers two extended case studies: Football Stadia (the Millennium Stadium, Cardiff; the Emirates Stadium, Islington; and Wembley Stadium, London); and Heathrow Terminal 5.

The book provides a one-stop-shop to the many topics that underpin commercial management practice from both a demand (buy-side) and a supply (sell-side) perspective. It will help develop an understanding of the issues influencing commercial management: leadership, strategy, risk, financial, legal, best practice management and commercial and contracting strategy and tactics.

This book’s companion website is at www.wiley.com/go/lowecommercialmanagement and offers invaluable resources for both students and lecturers:

• PowerPoint slides for lecturers on each chapter

• Sample exam questions for students to practice

• Weblinks to key journals and relevant professional bodies

  • Sales Rank: #1354824 in Books
  • Brand: Lowe, David
  • Published on: 2013-08-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x .95" w x 7.50" l, 2.50 pounds
  • Binding: Paperback
  • 522 pages

Review

“The book provides a one-stop-shop to the many topics that underpin commercial management practice from both a demand (buy-side) and a supply (sell-side) perspective. It will help develop an understanding of the issues influencing commercial management: leadership, strategy, risk, financial, legal, best practice management and commercial and contracting strategy and tactics.”  (Construction Management and Economics, 3 June 2014)

“I highly recommend the excellent and all inclusive idea filled book Commercial Management: Theory and Practice by David Lewis, to any students at the graduate or undergraduate levels in management, commercial management, project management, educators in academia, professional commercial and project managers, business leaders, public policy analysts and anyone else interested in the theory and practice of commercial management. This book covers all of the relevant areas completely and authoritatively.”  (Blog Business World, 20 August 2013)

From the Back Cover

Commercial Management: theory and practice defines the role of commercial management within project-oriented organisations, providing a framework for and helping to develop a critical understanding of the factors that influence commercial management practice. It also identifies generic aspects of this practice and provides a theoretical foundation to these activities, by reference to existing and emergent theories and concepts, as well as to relevant management best practice.

The book is structured into four parts: Part 1 Introduction – Commercial Management in Project Environments explores the nature of commercial practice within project-oriented organisations at the buyer-seller interface. It presents a Commercial Management framework, which illustrates the multiple interactions and connections between the purchaser‘s procurement cycle and a supplier‘s bidding and implementation cycles. Additionally, it outlines the principle activities undertaken by the commercial function, identifies the skills and abilities that support these activities and reviews the theories and concepts that underpin commercial practice. Finally, it identifies areas of commonality of practice with other functions found within project-oriented organisations, plus sources of potential conflict and misunderstanding.

Part 2 – Elements of Commercial Theory and Practice covers commercial leadership; exploring strategy; risk and uncertainty management; financial decision-making; and key legal issues. Part 3 – Approaches to Commercial Practice addresses best practice management; and commercial and contracting strategies and tactics. Finally, Part 4 – Case Studies offers two extended case studies: Football Stadia (the Millennium Stadium, Cardiff; the Emirates Stadium, Islington; and Wembley Stadium, London); and Heathrow Terminal 5.

The book provides a one-stop-shop to the many topics that underpin commercial management practice from both a demand (buy-side) and a supply (sell-side) perspective. It will help develop an understanding of the issues influencing commercial management: leadership, strategy, risk, financial, legal, best practice management and commercial and contracting strategy and tactics.

This book’s companion website is at www.wiley.com/go/lowecommercialmanagement and offers invaluable resources for both students and lecturers:

  • PowerPoint slides for lecturers on each chapter
  • Sample exam questions for students to practice
  • Weblinks to key journals and relevant professional bodies

About the Author

Dr David Lowe, Manchester Business School

David Lowe is a Senior Lecturer in Commercial Management and Head of the Project and Programme Management Affinity Group in the Innovation, Policy and Management division of MBS. He is Programme Director for the blended learning MSc in International Commercial and Contract Management and several Executive Education programmes in commercial and contract management. Clients include Rolls Royce, BAE Systems, Thales, BT, the National Skills Academy Nuclear, and the Foundation Trust Network (NHS). David is a Fellow of the Royal Institute of Chartered Surveyors, a Fellow of the Higher Education Academy and an academic advisor of the International Association for Contract and Commercial Management (IACCM). His consultancy work includes benchmarking the engineering and project management provision of an international pharmaceutical company.

His teaching interests include: commercial management, commercial strategies and tactics, and contract management. Similarly his research interests focus on commercial and contract management within the context of project-based industries, ranging from ICT/telecommunications to aerospace and defence. Completed research projects include: an investigation of the cost of different procurement systems and the development of a predictive model; a project to assist medium sized construction companies develop strategic partnerships and diversify into new business opportunities offered by public and private sector clients; and an investigation into the function of commercial management in the telecommunications and construction industries. His PhD, completed at UMIST, investigated the development of professional expertise through experiential learning.

His book contributions include: Contract Management, in The Wiley Guide to Managing Projects (Wiley, 2004), and Commercial Management of Projects: Defining the Discipline (Blackwell Publishing, 2006) which he edited with Roine Leiringer. The latter is the first book to establish a theoretical framework for commercial management.

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[U240.Ebook] Free PDF Lectures on the relation between law & public opinion in England during the nineteenth century, by Albert Venn Dicey

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

  • Published on: 2010-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x 1.06" w x 7.44" l, 2.05 pounds
  • Binding: Paperback
  • 528 pages

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Jumat, 08 Maret 2013

[U953.Ebook] Ebook Download Buying Time: The Delayed Crisis of Democratic Capitalism, by Wolfgang Streeck

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Buying Time: The Delayed Crisis of Democratic Capitalism, by Wolfgang Streeck

The financial crisis keeps us on edge and creates a diffuse sense of helplessness. Well-nigh unfathomable problems lead to measures that seem like emergency operations on the open heart of the Western world, performed with no knowledge of the patient's clinical history. The gravity of the situation is matched by the paucity of our understanding of it, and of how it came about in the first place.

In this book, compiled from his Adorno Lectures given in Frankfurt, Wolfgang Streeck lays bare the roots of the present financial, fiscal and economic crisis, seeing it as part of the long neoliberal transformation of postwar capitalism that began in the 1970s. Linking up with the crisis theories of that decade, he analyses the subsequent tensions and conflicts involving states, governments, voters and capitalist interests—a process in which the defining focus of the European state system has shifted from taxation through debt to budgetary “consolidation.” The book then ends by exploring the prospects for a restoration of social and economic stability. Buying Time is a model of enlightenment. It shows that something deeply disturbing underlies the current situation: a metamorphosis of the whole relationship between democracy and capitalism.

  • Sales Rank: #2249900 in Books
  • Published on: 2014-07-22
  • Released on: 2014-07-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.55" h x .71" w x 5.74" l, 1.25 pounds
  • Binding: Hardcover
  • 240 pages

Review
“Is electoral democracy compatible with the type of economic policies the EU—backed at a distance by Washington and Wall Street—wants to impose? This is the question posed by the Cologne-based sociologist Wolfgang Streeck in Buying Time, a book that is provoking debate in Germany. Streeck argues that since Western economic growth rates began falling in the 1970s, it has been increasingly hard for politicians to square the requirements of profitability and electoral success; attempts to do so (‘buying time’) have resulted in public spending deficits and private debt. The crisis has brought the conflict of interests between the financial markets and the popular will to a head: investors drive up bond yields at the ‘risk’ of an election. The outcome in Europe will be either one or the other, capitalist or democratic, Streeck argues; given the balance of forces, the former appears most likely to prevail. Citizens will have nothing at their disposal but words—and cobblestones.” —Susan Watkins, London Review of Books

About the Author
Wolfgang Streeck is the director of the Max Planck Institute for Social Research in Cologne and Professor of Sociology at the University of Cologne. He is an Honorary Fellow of the Society for the Advancement of Socio-Economics and a member of the Berlin Brandenburg Academy of Sciences as well as the Academia Europaea.

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6 of 6 people found the following review helpful.
Helps to understand where the capitalist system is headed, ...
By Teddy Stuart
Helps to understand where the capitalist system is headed, hopefully sooner rather than later, into the graveyard of history. We need to transition to a more humane system before we all perish.

1 of 2 people found the following review helpful.
Five Stars
By Mark A Redhead
great book

19 of 22 people found the following review helpful.
The Debt State vs Democracy
By Baraniecki Mark Stuart
In this useful book Wolfgang Streeck presents images of post 2008 democratic capitalism around his Tax State/ Debt State idea.

Speaking of the West, the Tax State covers the post WW2 period to the late 1970's showing manageable budget deficits, government spending on infrastructure, balanced corporate and union power and general national unity policies with a leftist slant that he clearly approves of.

The Debt State is a different animal involving what he calls the financialization of society. Basically he sees a radically changed world of instant communication and enormously increased competition with Western states unable to afford the welfare commitments that date from their industrial leadership. So what to do?

Streeck sees Neoliberalism giving birth to a Debt State in which private and government deficits are "financed" at low interest rates and savers are more or less obliged to take on more debt and speculate in the face of near zero returns on their capital. He records the way that public debt ballooned until 1993, private debt led to the internet (2000) and housing/banking (2008) collapses and how oceans of government QE credit are now giving us the current "recovery".

The core of the book is an interesting discussion of the way in which the Debt State interacts with Democracy.

Essentially debtors lose freedom whether they are individuals or governments, and he shows the neoliberal totemization of Market Confidence above all else, and the absolute abuse of this concept to cow politicians into accepting the whole neoliberal package of unrestricted movement of capital (with the associated threat), unlimited freedom to outsource, and the requirement that the public give 100% backing to the craziest leveraged Wall Street bets.

So far so good, but the author then suggests a dubious solution in returning to the Tax State when (in the opinion of this reviewer) he could have devoted more space to the fundamental issues of outsourcing and economic efficiency + a more positive views of the European Union. Just because it's been captured by "Marktvolk" doesn't mean that it's a bad idea.

This reviewer personally witnessed the Tax State of Great Britain in the early 1970's with high personal taxation, out of control government spending, Keynesianism, nationalization and a Social Contract in the context of an activist Socialist/ Marxist government. As Burk and Cairncross show in their worthwhile book "Goodbye, Great Britain: The 1976 IMF Crisis" it was a spectacular failure. Great Britain (1974-76) had the highest inflation in Europe, the lowest rise in GNP, the highest unemployment and the lowest output per man/hour in manufacturing and was seen to fail on all counts.

The author is somewhat surprised that Germany still has a successful manufacturing sector and could maybe have incorporated this observation into a broader discussion of outsourcing. Outsourcing (complete international economic freedom) is a central plank of Neoliberalism and is arguably the root cause of structural Western unemployment (and record corporate profits) and the collapse of the Tax State. If CEO's like Jack Welch have for years been applying his 70/70/70 rule (70% of research and development should be outsourced, 70% of that should be outsourced offshore, 70% should be outsourced overseas and sent to India) then surely this reduces employment and skills and generates budget and trade deficits.

The author seems to be too focused on Keynesianism vs Neoliberalism when in reality the debate has probably moved on. For example Joseph Heath in his valuable book "Economics Without Illusions: Debunking the Myths of Modern Capitalism" suggests that the Left and Right have both developed a malignant form of their respective ideologies. The Left has extended costly government "care" to whole sections of the adult population that like it but shouldn't receive it. The Right tries to dispense with government altogether and doesn't recognize that it is a vital framework for growth.

Heath also observes that at a fundamental level, societal/economic efficiency is not a Left/Right issue at all and is basically non-political. Your chosen system either gives you good value health care or it doesn't.

On page 172, Streeck says that, "In the Social World one never steps in the same river twice", which is probably true but there are still some striking similarities between the USA of 2014 and Germany of 1918 and his book has a notable Spengler like feel in its opposition of Staatsvolk (social justice) and Marktvolk (market justice). Both countries had/have intractable debts, a dominant market class, democratic gridlock, out of control special interests and failed taxation and both are resorting/resorted to covering current spending with money printing.

The difference is that Streeck sees salvation in a return to a Tax State whereas Spengler saw it in, "the final battle between Democracy and Caesarism, between the leading forces of dictatorial money-economics and the purely political will-to-order of the Caesars". An interesting difference.

With regard to Europe he seems unduly pessimistic. The EEC has brought peace, the free movement of labour and a single currency which do have some positive aspects which he ignores. Also, even the strongest critics of Europe (such as Nigel Farage of the UK Independence Party) are often not at all personally hostile to their fellow Europeans. They actually quite like Europe and only object to the grossly inefficient special interest Neoliberal Market Construction that has taken control of the project.

Nevertheless, this is certainly a key book in the conversation about the Debt State/ Democracy and is highly recommended.

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Test-Driven Development: A J2EE Example (Expert's Voice), by Thomas Hammell, David Gold, Tom Snyder

While basic techniques of test-driven development are simple to understand, real-world application requires knowledge of tools and techniques to effectively create, run and organize tests. This book bridges the gap between simple concepts and complex application. Ideal for Java developers, this book explains how to use test-driven development to improve J2EE construction.

Not version-specific, this unprecedented book explains development tools and methodologies in conjunction with real-world cases and examples. It includes the use of open source unit testing frameworks such as JUnit and its extensions. The authors include complete stages: test coverage strategies, test organization, TDD incorporation, and automation. Two appendices are also included, for test planning and reference.

Table of Contents
  • Introduction to Test-Driven Development
  • Getting Started 
  • Unit Testing: The Foundation of Test-Driven Development
  • Test-Driven Development for Servlets and JSPs
  • Developing User Interfaces Using Test-Driven Development
  • Putting the Application Together
  • Improving the Process
  • Transitioning to Test-Driven Development
    • Sales Rank: #3142863 in Books
    • Brand: Brand: Apress
    • Published on: 2004-11-18
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.25" h x .67" w x 7.00" l, 1.24 pounds
    • Binding: Paperback
    • 296 pages
    Features
    • Used Book in Good Condition

    About the Author
    Thomas Hammell is a senior developer with Hewlett-Packard and part of the Open Call Business Unit, which develops telecom networks infrastruture software. Hammell has over 18 years of experience developing software. He has published numerous articles on Java topics, ranging from Swing development to unit testing. Hammell also lectures frequently on Java topics. He holds a bachelor's degree in electrical engineering and a master's degree in computer science from Stevens Institute of Technology in Hoboken, New Jersey.

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    8 of 10 people found the following review helpful.
    Extensive problems and answers
    By W Boudville
    Hammell puts forth to us that testing code is a rigorous discipline. He explains how to do this in the context of writing Java and using J2EE. The bedrock of his exposition is unit testing. This being Java, he shows how JUnit can be used to configure and run such tests, in a highly automated fashion. Hopefully, you will agree with his contention that indeed integrating JUnit and unit testing into the overall fabric of your development process is easy.

    Building on this, he treats the important cases of testing a Java GUI and servlets and JSPs. The basic ideas are easy to grasp. There is a mass of example code that might obscure it, on first glance. But part of your skill set, which you need to develop, is that you should be able to hone down through the source code for the essential implementation of the ideas.

    A nice trait of the book is the problem sets. And the lengthy answers to them. Rather unusual in books of these type. Typically, there aren't even any problems furnished. Let alone answers. If you end up using this book, you should avail yourself of the problems, for better learning.

    6 of 7 people found the following review helpful.
    Interesting case study in TDD
    By Jack D. Herrington
    This is an interesting book. It takes a case study approach to teaching test driven development on an application to track sports results. It's pretty code heavy, which is something that I don't like about it. But given the topic that is to be expected.

    Test Driven Development is a tough topic to teach. I respect APress for publishing a book with a unique design to try address this problem. It's well worth the time because this unique development approach can be very powerful when it's employed properly.

    I recommend looking into Test Driven Development if you haven't already. And this is a reasonable place to start if you like to learn by example more than by reading process documentation like the Agile books.

    8 of 8 people found the following review helpful.
    Decent book with good examples. Worth buying
    By David Marsh
    Overall I really liked this book. It has a lot good examples and practical advice on how to use TDD to build a J2EE application. The code I downloaded from the book's web site is nice also because besides the source code for the book you get a full build environment including a set of Ant build files that can be used to easily build and the run the examples. I really liked the chapter on servlet development using TDD since it showed me some tools and techniques that I hadn't seen before.

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    • Sales Rank: #17600821 in Books
    • Published on: 2012-07-05
    • Original language: English
    • Number of items: 1
    • Dimensions: 11.61" h x .28" w x 8.23" l, .0 pounds
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    Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Creating a Plan that Gets Results by Hal Shelton will open your eyes to insider tips, hints, and techniques for creating a winning business plan. Nearly 50 percent of new businesses fail within five years. A well thought-out business plan can dramatically turn the odds in your favor. With this easy-to-follow guide, you will: • Discover why you need a business plan and the best style for you • Receive step-by-step guidance for creating each section of your plan • Write your plan as you go using worksheets in every chapter (link to www.score.org/secrets_business_plan) • Get proven strategies for obtaining bank loans and attracting investors • Spend less time writing your plan and more time setting up your business • Learn how to create a business plan for a nonprofit Are you planning to start a business, grow an existing business, or start a nonprofit? Wherever you are in your journey, you have a need to develop the knowledge and plans to guide you to a successful business operation. While this learning and planning process takes many forms, shapes, and levels of intensity, it is all considered part of the business planning process. If you are in any of the above stages with your business, this book is written for you. It is for entrepreneurs who are thinking of starting a small business or nonprofit, and for small business owners who want to grow an existing business or solve an operating problem. This book will also help if you are looking for assurance that you are headed in the right direction, seeking help with a section of your business plan that you do not understand, feeling that a section of your business plan is not robust enough and want pointers, or wanting to learn where and how to apply for funding. Entrepreneurs should always surround themselves with mentors and advisors, so you will also find ideas on where to find these valuable resources. The Secrets to Writing a Successful Business Plan is packed with actionable advice and real-life examples from Shelton’s experience as a senior executive, SCORE small business mentor, and angel investor.

    • Sales Rank: #27226 in Books
    • Published on: 2014-01-01
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.00" h x .51" w x 7.00" l, .88 pounds
    • Binding: Paperback
    • 224 pages

    About the Author
    Hal Shelton is a seasoned executive with more than 45 years of experience with corporations, nonprofits, and investment organizations. He uses his knowledge and expertise to help small businesses. In the corporate world, Hal most recently was senior vice president and CFO of USEC Inc., the world’s leading provider of enriched uranium fuel for commercial nuclear power plants. Hal quarterbacked USEC’s $3 billion privatization via an IPO, the largest privatization of a U.S. government activity. Prior to USEC, Hal held senior financial management positions with Sunoco Inc. In addition, he was on the board of directors of RWD Technologies Inc. where he was chairman of the Audit Committee as well as the Special Committee in a successful “going private” transaction. For nonprofits, Hal has been a board member, vice chair, treasurer and mentor for the SCORE Association – a volunteer organization that provides education and training to small businesses. As a SCORE mentor, Hal helps small businesses take advantage of new business opportunities, develop business plans, and find and qualify for financing, with the goal of increasing the business’s value and adding jobs. In honor of his SCORE service and meaningful impact on small businesses, Hal recently received the organization’s Walter H. Channing award of Excellence, an honor that’s been given just nine times in the association’s 50-year history. Hal also served on the board as the CFO/Treasurer of Mercy Health Clinic, a “safety net” organization providing free medical care and medicine to uninsured, low-income residents in Montgomery County, Maryland. In the small business investment realm, Hal is a member of Blu Venture Investors (BVI). This active angel investing group supports early-stage entrepreneurs in the Mid-Atlantic Region, with a primary focus on technology companies. Hal serves on the board of director’s for one of BVI’s portfolio companies. Hal holds a bachelor of science from Carnegie Mellon University, an MBA from the University of Chicago, and an honors diploma from the University of Vienna, Austria.

    Most helpful customer reviews

    15 of 16 people found the following review helpful.
    The KISS Approach to Business Plans
    By walter abbott
    After wading through the business plan templates on line & the books on the library shelves, I found that it was nice to read a logical, concise & creative book on writing a SUCCESSFUL business plan. All of the templates & books help you create a business plan, but the key is how it helps YOU be successful. Often the sole purpose of a business plan is to get a loan. However, Mr. Shelton correctly emphasizes that the plan is critical for any small business, it keeps YOU focused, challenged & centered. Thanks for making it worthy of the KISS label, Keep It Successful Stupid.

    Former Banker, Risk Manager & Current Small Business Entrepreneur

    11 of 11 people found the following review helpful.
    "How do I get to Carnegie Hall?
    By Charles Yulish
    Practice, practice, practice!. It's an old New York joke, but it is right on the money when it comes to building a successful business the right way. Few poeple have Shelton's tremendous experience in business and as a public service mentor to aspiring entrepreneurs. He is a master in helping people to create a viable and persuasive business plan. Shelton's book gives the prospective entrepreur a GPS roadmap on the best way to get there successfully. Through several case examples, he focuses on giving the reader an insight and tools needed to get ahead with the process of converting your dream into a real plan that can help build a successful business. Shelton gives the reader his "Ten Commandments" to follow. Read them over and over as you work to build your business plan. You want to be a succes at making your dream business into a reality? Practice, practice, practice. The secrets are revealed in this book.
    Charles Yulish

    6 of 6 people found the following review helpful.
    A practical, straightforward, easy-to-use guide to business planning.
    By Michael Mendez
    “The Secrets to Writing a Successful Business Plan" is a must have for any entrepreneur who is launching a new business or moving a business from the start-up phase to that of an ongoing concern. It provides a straightforward, easy-to-understand approach to business planning. The book’s practical insights reflect Mr. Shelton’s extensive experience as a businessman, mentor, investor and as a small business leader. It is choc-full of real life, relevant case studies, as well as, helpful exercises. Mr. Shelton nicely balances the case for a disciplined and consistent approach to planning with the need for an individual message that reflects the owner’s unique vision for the business. Two chapters, “Make No Mistake” and “Forget Me Not”, are essential final checklists before hitting the “send” button and/or the “print” key.

    A great business writer said “The value of the business plan is in the creation; the value of business planning is in the execution.” Even if an entrepreneur has his/her financing already secured, engaging in the planning process is a critical element for success. This book guides one through this difficult process in a thoughtful, very helpful way.

    This book is also an excellent reference for small business mentors, consultants and educators.

    See all 55 customer reviews...

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